“Addressing a room filled with New Delhi’s business elite earlier this year, Netflix Inc. Chief Executive Officer Reed Hastings offered a prediction: His company’s next 100 million customers will come from India. The crowd grew silent as the man interviewing Hastings, local entrepreneur Ronnie Screwvala, chuckled. Netflix has fewer than 1 million customers in India, and even aggressive forecasts by analysts suggest the video service will reach only 3 million by 2020. Hastings just smiled mischievously” says Lucas Shaw.
Read more on Bloomberg for Netflix’s battle to penetrate the Indian market
Refer to Chapter 2: Watching cinema (Mobile media: VHS, VCD, DVD 51)