Can Netflix Beat Bollywood?

“Addressing a room filled with New Delhi’s business elite earlier this year, Netflix Inc. Chief Executive Officer Reed Hastings offered a prediction: His company’s next 100 million customers will come from India. The crowd grew silent as the man interviewing Hastings, local entrepreneur Ronnie Screwvala, chuckled. Netflix has fewer than 1 million customers in India, and even aggressive forecasts by analysts suggest the video service will reach only 3 million by 2020. Hastings just smiled mischievously” says Lucas Shaw.

Read more on Bloomberg for Netflix’s battle to penetrate the Indian market 

Refer to Chapter 2: Watching cinema (Mobile media: VHS, VCD, DVD  51)

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