China Digital Adoption Outstripping International Market

“The adoption of streaming sites in home entertainment spend by Chinese consumers is significantly ahead of the international market and by 2022 will reach around $8.3bn, nearly three times as much as the next highest country.

The discrepancies in digital transition were among a number of trends highlighted by Dan Cryan, IHS Markit executive director, media and content, in a presentation at the Los Angeles Entertainment Summit in Hollywood on Tuesday” says Jeremy Kay.

Read more on Screen Daily about China’s digital transition 

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