Fox Networks Group Asia and Endeavor China’s Mass Marketed “Localization”

 

The two corporations hope to create content popular among Asian audiences through remakes of shows and films in different languages. “Cora Yim, FNGA head of Chinese Entertainment and original production, said: ‘Working together, FNGA and Endeavor China can nurture and develop new ideas, creative talents and premium shows; and continue to build the future of best-in-class original Asian, especially Chinese content, for viewers locally, regionally and around the globe’” says Liz Shackleton.

Read more on Screen Daily about how these two corporations attempt to localize media for profit

Refer to Chapter 7: Asian cinema (p. 246) for more on localization and regionalization of cinema

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