“South Korea’s total box office increased by 2.4% to $711.3m (KW802.5bn) in the first half of the year, according to figures from the Korean Film Council (KOFIC), although total admissions decreased by 1% to 96.36 million. The revenue growth can partly be attributed to an increase in the average ticket price, which grew from $7.14 (KW8,055) in the first half of 2017 to $7.38 (KW8,329) in the first half of this year” says Jean Noah.

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