The financial success of film and television streaming companies has made telecommunication and distribution corporations increasingly vested in the expansion of their company to build a “modern media company” (Kay).

While the European continent has hundreds of millions of English speakers that have the ability to watch English-language television shows and films, corporations such as Netflix, HBO, and Amazon recognize how individuals desire to see local-language content.

The creation of new technologies has enabled the reorientation of individuals’ relationships to screens. Indeed, “films and screens on which they are viewed have become elastic, malleable, and ready to be relocated from film theaters” (Despande and Mazaj 38).